Several times per week, guests will visit our website and type sunglass brands into our search bar such as Prada, Gucci, D&G, Tom Ford and Ray-Ban. I understand why they do this and I don’t take offense. Those luxury brands are huge fashion houses and are much more popular and established compared to our up and coming brand. However, in this blog, I will outline several solid reasons why luxury sunglass shoppers should consider lesser known luxury sunglass brands such as EyeDope.
To start, many lesser known luxury sunglass brands are manufactured in the same factories as some of the better known more established luxury brands. The design, materials, and craftsmanship of the smaller brands’ product is often equal to the production of the more established sunglass brands. In the case of EyeDope, our sunglasses are made in Italy and the Italian sunglass artisans are world renowned for their meticulous craftsmanship, attention to detail, and overall quality.
Also, up-and-coming brands like EyeDope are, in most cases, priced much more economically for the consumer – without any sacrifice in style or quality. Having said that, as CEO, I understand that people in our target demographic want the status of the luxury brand on their sunglasses. In response to that, I say that having our cool, catchy name on your sunglasses will have you standing out from the rest of the crowd!
Another excellent reason to consider smaller luxury brands is to support locally owned businesses in your community. Many of the small luxury sunglass brands were started by entrepreneurs right out of their home and contribute to the local business economy. Your support helps these entrepreneurs to remain a viable asset to the community by creating jobs and being part of the tax base.
Many lesser known brands have missions that go beyond their product offerings. In the case of EyeDope, my desire from inception was for the brand to be a platform for all things positive, beautiful, uplifting, and transforming by encouraging our followers and the world-at-large to share their positive news and experience with the hashtag #dopemoment.
Now more than ever, as the world is facing the COVID19 pandemic and racial unrest, it is important that we not lose sight of the wonderful things we experience in our day-today lives even in the midst of the societal changes we are currently experiencing.
I invite you to help us make this movement go viral by sharing your positive and uplifting messages across social media with the hashtag #dopemoment. Positive and progressive, take the challenge!